A CRITICAL COMMENTARY AGRICULTURAL MARKETING: OVERHAUL OF THE SYSTEM REQUIRED IN SOUTH AFRICA

Abstract

This paper argues that much of the infirmities of agricultural marketing are due to the stranglehold that politics has over the system and therefore calls for a thorough review highlighting the need for proper attention to two major inputs neglected in South Africa, road linkage and financial assistance. The article therefore looks at these4 issues amidst a host of other issues. It is not an all encompassing paper and does not pretend to capture all of the issues that permeate agricultural marketing.