EVALUATING POTENTIALS OF TOURISM MARKETING BY SWOT METHOD

Abstract

study of tourism development In different regions of Eshkevarat can provide a field for introducing tourist attractions and marketing perspective to it helps to solve the problem of youth employment and regional economic growth; and considering that tourism is a new scientific field and found trade credit and is presented as an academic field, can make economically significant effects even in small scales leave. Accordingly, in this research has been try to review strengths and weaknesses and the opportunities and threats facing the region's tourism Eshkevarat considering to region functionality potential Eshkevarat Roudsar Guilan Iran in field of tourism and marketing view to it by using model of SWOT. This study was descriptive analytical and in term of library method and field studies is based on the questionnaire. In this regard, experts of organizations are as stakeholders in region decision making or tourism activities, the local people and tourists selected as the statistical population, then questionnaire was designed and distributed among them. According to these people, and analysis of SWOT model and soft-ware SPSS, Eshkevari with its natural attractions and historical and cultural and economic can be considered as an attraction for tourists and also is effective in rural livelihoods economyplanning and development of investment in the field of residential facilities, hospitality and tourism infrastructure and easy access can be effective to reduce the weaknesses and attract more tourist In region thereby enhancing employment. So it looks tourism development planning based on the model SWOT analysis helps to attract tourists to the region and increasing employment and consequently increasing the economic income of the local people.