EFFECTIVE FACTORS ON WILLINGNESS OF BLOOD DONORS TO DONATE BLOOD AGAIN IN RASHT CITY

Abstract

Purpose of this study is explanation of effective factors on willingness of blood donors to donate blood again in Rasht city (Iran) emphasis on social marketing approach. Research method in term of purpose is applied and in term of implementation is descriptive-analytical. Research nature is causal. Method of data collection is field. The society population is blood donors of Blood Transfusion Center in Rasht (Iran).total of statistical population is obtained 420 blood donors and 395 questionnaires is analyzed. Also research tool is questionnaire. Validity of questionnaire is confirmed by advisors and supervisors. To determine the reliability of questionnaire was used Cronbach's alpha method. Considering that, all alpha coefficients obtained are more than 70 percent; therefore, questionnaire has the necessary reliability. Research hypotheses were tested through regression test and Chi-square. The results of testing hypotheses show that effective factors on willingness of blood donors to donate blood again include gender, educational level, physical condition of the donation room, practical skills of employees, waiting time and communication skills of employees.