THE ROLE OF ROAD TRANSPORT IN TOURISM INDUSTRY DEVELOPMENT (GILAN PROVINCE)

Abstract

One of our tourism industry is a rich coming, On the other hand tourism can be very quick
return on investment generated. Since tourists in their decision to consider both cost and time
are The availability of a dequate tran sport facilities, safe, convenient, fast and cheapish
prerequisite for tourism development. Select the type of access to tourism destinations and
provide transport for these two factors affect the system. Explore the interaction between
transport and sustainable tourism is the most important outcome of this study. Relying on the
results of this study also slightly dependent on tourism refers to the development of transport
infrastructures can be seen from the other side of the transport sector alone is expected to
grow, But its development is closely related with the development of industry Others actors,
Consistent with Research Assumptions, Structural equation modeling showed that, Using the
Spearman correlation test, Significant relationship between the multiplicity of decision
making and Underdevelopment of the tourism industry in the province, there are Also a
significant association between poor ran sportinfra structures Tourism services and tourism
development in the proven cheats been observed specificity. In addition, the relationship
between tourism and transport Relationship a period of five years By Recognition internal
and external factors. Using the model SOWT Strategies used for the, Questionnaire, the
results obtained, Strategy development is Has suggested, Methods and Data, Library research
and field studies were There search data were collected through questionnaire design.