IMPACT OF SUPPLY CHAIN MANAGEMENT STRATEGIES ON COMPETITIVE ADVANTAGE IN MANUFACTURING COMPANIES OF KHUZESTAN PROVINCE
Keywords:
Strategic Supplier Partnership, Customer Relationship, Information Sharing, Internal, Lean Strategies, Competitive Advantage (CA)Abstract
This research is descriptive and applied research. Manufacturing companies of Khuzestan province is considered as a statistical population. The sampling of this society is accidental and its size is about 201 companies. To measure variables, questionnaire was used and content approach was used to show common measurement. To consider the questionnaire reliability was used Cronbach's coefficient. For this purpose, an instance included 30 question was tested. Cronbach's alpha coefficients for the variables in the questionnaire is obtained higher than 70%, thus questionnaire is reliable. For data analysis was used regression test. Result obtained show that strategic supplier partnership and the quality of information sharing are the most important factor affecting the competitive advantage and level of information sharing that defined from the amount of sig, in linear model hasn't impact on competitive advantage.
