THE STRATEGY FORMULATION OF CONCRETE SLEEPER INDUSTRY BY THE METHOD OF THREE-PRONGED STRTEGY PATTERN, CASE STUDY: INDUSTRY FACTORY OF CONCRETE SLEEPERS OF KHUZESTAN PROVINCE

Abstract

Today, most organizations require to formulate strategic planning to increase their capabilities, long-term growth and survival and to reduce their functional risk. So, directors, Consultants and experts in planning are always looking for more effective methods to formulate strategies. This paper introduces a new method to formulate strategy. Along with the methodology and step-by-step processes, this method focuses on cognitive measures and understanding of business rules and to do this, uses conceptual patterns and recommendations of strategic thinking. Three-pronged strategy has grounded his philosophy on the nature of competitive environment including organization, rival and customer and employ and employ conditions of these three players to formulate strategy. To formulate three-pronged strategy, Concrete Traverse Factory of Khuzestan Province by collecting and integrating of information related to market, rival and organization, first, identify the area of strategy efficacy and then the field of creation of appropriate strategies has been presented by a analysis table.