Vol. 5 No. (3) (2016)

Articles

• FACTORS EFFECTING CONSUMER BRAND PREFERENCES IN AUTOMOBILE INDUSTRY

  Najam ul Zia, Maryam Sohail

  55-65

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• THE IMPACT OF COMPETITIVE ADVANTAGE, CUSTOMER SATISFACTION AND CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER LOYALTY: AN EMPIRICAL ANALYSIS OF BANKING SECTOR OF PAKISTAN

  Syed Qammar ul Hassan, Dr. Chaudhary Abdul Rehman

  31-40

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• EFFECTS OF GREEN MARKETING STRATEGIES ON SALES VOLUME OF GREEN CARS

  Ph.D. Bilal Mohammad Eneizan, Assoc. Prof.Dr.KalsomAbd.Wahab, Dr.Zainon M.S, Ph.D. TareqFayeqObaid

  41-54

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• THE RELEVANCE OF SOCRATES AND GREEK POLITICAL THEORY OF THE STATE TO CONTEMPORARY MASTER OF BUSINESS ADMINISTRATION STUDIES AS ENUNCIATED BY PLATO:PAST HISTORY AND ITS APPLICATION TO THE POLITICAL ECONOMY OF MODERNNATION STATES

  Anis Mahomed Karodia (PhD), Dhiru Soni (DPhil), Joseph Edward David (PhD)

  1-30

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