THE IMPACT OF THE INTERNET ADVERTISING ON CONSUMER BEHAVIOR IN THE PURCHASE OF PRODUCTS (CASE STUDY PAXAN PRODUCTS IN RASHT)

Authors

  • Shahram Gilaninia Department of Industrial Management, Rasht Branch, Islamic Azad University, Rasht, Iran
  • Houman Karimi M.Aof Business Management, Rasht Branch, Islamic Azad University, Rasht, Iran

Keywords:

Internet Advertising, Consumer behavior purchase process, cleaning product

Abstract

Since the research about the issues market and advertising is important element in the marketing and New issues such as advertising and sales through the Internet is a global issue, We do decided to research entitled "The impact of Internet Advertising on consumer behavior in the purchase process (case study Paxan company in the city of Rasht)"

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Published

2013-11-30

Issue

Vol. 1 No. (11)

Section

Articles

How to Cite

THE IMPACT OF THE INTERNET ADVERTISING ON CONSUMER BEHAVIOR IN THE PURCHASE OF PRODUCTS (CASE STUDY PAXAN PRODUCTS IN RASHT). (2013). Singaporean Journal of Business Economics and Management, 1((11), 142-149. https://singaporeanjbem.com/index.php/SJBEM/article/view/143

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