MARKET ORIENTATION AND BUSINESS PERFORMANCE

Abstract

Market orientation is as final stage developing of business organization and it is along development of different business orientations. Market orientation strategy is made customer orientation, competitor orientation, and Interfunctional coordination. Market-based companies (market orientation) should apply the broad definition of customer so that they include hidden needs. These companies are committed to understand the needs of their customers declared and undeclared and planning and abilities of their competitors through the collection and analysis of market information.