EMPIRICAL STUDY OF ORGANIC AND INORGANIC ANDROID MOBILE APPLICATION MARKETING TECHNIQUES

Abstract

In this digital age and with the widespread use of internet enabled mobile phones, there has been tremendous growth in mobile applications development field. There are numerous start-ups and well established players who are developing applications to deliver to various requirements of clients and customers. This paper focuses on the study of understanding customer preferences and its related factors regarding Android Mobile Applications which is both exploratory and descriptive in nature. Statistical tools such as Anova was used to test the hypothesis. Study made for the same found that case of use and Unique and appealing design were the most important factors for downloading and using an application.