EVALUATING THE IMPACT OF CONSUMERS PROTECTION AND PRODUCERS ORGANIZATION ON CONSUMER SATISFACTION (CASE STUDY: IN GUILAN PROVINCE)

Abstract

Nowadays the right of consumers and the necessity of supporting it by governments counted as the basic rights of consumers. On the one hand many consumers especially in developing countries are not aware of their rights. In Iran supporting consumers is undertaken by Consumers Protection and Producers Organization. Regarding available problems in this field, the current research was done with the title of "Evaluating the Impact of Consumers Protection and Producers Organization on Consumer Satisfaction". In this research 2 services of this organization have been considered; supporting consumers against price volatility, protection of domestic manufacturing and products. Regarding that subject, the research is applied one and regarding the method it is descriptive-surveying. Statistical society of the research includes all customers of chain store of Refah in Guilan province (Iran). For sampling the method of available convenient sampling was used. For data collection, questionnaire was used. After confirming validity of the questionnaire through content method and also confirming their reliability through cronbach's alpha method (a = 77%) the obtained information has been considered for testing hypothesis by doing calculation of descriptive statistics and linear regression. The result of testing hypotheses is show that consumer protection against disproportionate price volatility and protection of domestic manufacturing and products have positive impact on consumer satisfaction.