IMPACT OF MARKETING CAPABILITIES ON THE PERFORMANCE OF BANKING INSTITUTIONS EMPHASIS ON COMPETITIVE DYNAMICS (Case Study of the State Bank branches Directors in Mazandaran)

Abstract

Banking industry is important and raised industry in the world. Today, banks in developed countries act as decoder professional consultants and specialist in rise of companies' financial resources and also collection and exchange of necessary information. In modern banking there are several components that have effect on the mobilization of financial references in banks and financial institutions. Identify and determine effect and relationship these components with successful banks in mobilizing financial references is an important matter. It has led be established intensely competitive space among them. Banks can be successful that use competent managers, various tools and facilities and existing potential in order to the series' win. Banks with the use of competent managers and education human resources can be have permanent communication with customers and markets and also create transformation do scrutiny society. The purpose of this study is evaluation of the components that are caused the success or failure performance of bank branches.