A STUDY ON THE FARMING PATTERNS OPTED BY FARMERS WITH REFERENCE TO SUBSIDY AND PROMOTIONAL STRATEGIES

Abstract

Traditional methods were used since ancient periods for irrigating farms. A few that come to mind are like natural rain, flood irrigation, bunds irrigation and etc. One of the most important systems is the Drip Irrigation System. Many farmers assume that they have to spend a lot on a drip or a sprinkler system for irrigation, but a drip system can be set up quickly and easily and with very little money invested no matter how large, or small, your farm is. The subsidy for Drip Irrigation that has been set up by the Ministry of Agriculture is in the ratio of 4:1. The research survey shows that there is a need to increase the awareness through Promotion activities such as advertisement at the dealers and field level promotion activities. The study found that farmers are unhappy with replacement policy of all the dealers who blame the company for delay. It is becoming increasingly clear that with the advent of high yielding varieties the next major advance in our agricultural production is expected to come through efficient water management practices like adoption of water saving methods such as micro irrigation.