IDENTIFICATION AND RANKING OF EFFECTIVE ELEMENTS IN THE INTERNATIONAL TRADE OF GRAINS FROM THE VIEWPOINT OF EXPERTS

Abstract

International trade is the most important goal of companies aiming at optimal profitability. This research was made with the goal of identification and ranking of effective elements in the international trade of grains from the viewpoint of experts. In the qualitative section, statistical population included 11 faculty members and authorities. Population in quantitative section consisted of 385 members who were expert in trade and strategic management. Data collection means in qualitative section included semi-structuralized interviews. The results showed that based on the 34 major identified factors, 5 major elements, namely effectiveness; such as product quality, specialized marketing, services and facilities, innovation and diversity and identification of type and need of consumer based on accurate management affect the international trade of grains. Moreover, according to the favorable fitness of the designed model, the identified elements are the basic factor in international trade of grains.