ISLAMIC BANKING EXPANSION AND DEMOGRAPHIC FACTORS IMPORTANCE: A REVIEW BASE STUDY

Abstract

Islamic banking which is the central point of Islamic financing attempt to increase the usage of its services. Basic rules of Islamic banking are attempt to provide welfare for the society. It would be important for Islamic banks to identify their clients based on their demographic belonging segmentation. This study is an attempt to offer a new insight to Islamic banking services customers' demographic segmentation to enhance expansion of Islamic banking services usage. This study provide detailed information for Islamic banks to offer their services in better manner based on its end user characteristics.