Word of Mouth Attractiveness Factors Loyalty and Shoppers’ Satisfaction: Empirical Analysis from Lahore Pakistan

Abstract

The purpose of this research or study is to inspect the attractiveness factors influencing shoppers' satisfaction, loyalty, and word of mouth in Pakistani shopping mall centers. The independent variables were attractiveness factors allocated by these variables namely aesthetic, convenience and accessibility, product variety, entertainment, and service quality. The dependent variables were shopper satisfaction, loyalty and WOM. A structured questionnaire was distributed to a sample of 150 shopping mall customers, representing all of the shopping malls shoppers in the city of Lahore, Pakistan. A purposive sampling technique was employed in this research.