Nourihamed Mahdi, Mohammadpour Amir, Noroozivafa Azadeh, Sadraddin sattari. PRESENTING MATHEMATICAL MODEL TO EXPLAIN THE FACTORS AFFECTING OF BRAND IDENTITY IN BANKING. SJBEM [Internet]. 2014 Nov. 30 [cited 2026 Apr. 27];2((11):90-101. Available from: https://singaporeanjbem.com/index.php/SJBEM/article/view/249