“DEFINING THE ROLE OF NEW RELIGION-COMPLAINT PRODUCT ADOPTION (NRCPA) WITH MEDIATING ROLE OF RELIGIOUS BELIEFS TOWARDS ISLAMIC BRAND PERSONALITY”, SJBEM, vol. 8, no. (4), pp. 1–11, Nov. 2021, Accessed: Jul. 05, 2026. [Online]. Available: https://singaporeanjbem.com/index.php/SJBEM/article/view/523