Muhammad Ali, Muqqadas Rehman and Chaudhary Abdul Rehman (2015) “EXPLORING THE DIMENSIONS OF COUNTRY OF ORIGIN AND ITS LEVERAGE ON CONSUMER BUYING PREFERENCES: A QUALITATIVE STUDY OF PAKISTANI CONSUMER MARKET”, Singaporean Journal of Business Economics and Management, 4((6), pp. 10–35. Available at: https://singaporeanjbem.com/index.php/SJBEM/article/view/430 (Accessed: 15 June 2026).