Muhammad Ali, Muqqadas Rehman, and Chaudhary Abdul Rehman. 2015. “EXPLORING THE DIMENSIONS OF COUNTRY OF ORIGIN AND ITS LEVERAGE ON CONSUMER BUYING PREFERENCES: A QUALITATIVE STUDY OF PAKISTANI CONSUMER MARKET”. Singaporean Journal of Business Economics and Management 4 ((6):10-35. https://singaporeanjbem.com/index.php/SJBEM/article/view/430.