JOWKAR, Dr. Ali Akbar; TAHERI, Hadi. REVIEW EFFECT OF SERVICE BRAND ORIENTATION ON EQUITY AND THE BRAND-ORIENTED BEHAVIOR OF STAFF: A CASE STUDY OF MELLAT BANK OF IRAN. Singaporean Journal of Business Economics and Management, [S. l.], v. 4, n. (7), p. 1–10, 2015. Disponível em: https://singaporeanjbem.com/index.php/SJBEM/article/view/524. Acesso em: 15 jun. 2026.