NAJAM UL ZIA. THE ROLE OF ADVERTISING ON CONSUMER BUYING DECISION IN PAKISTAN. Singaporean Journal of Business Economics and Management, [S. l.], v. 5, n. (4), p. 39–47, 2016. Disponível em: https://singaporeanjbem.com/index.php/SJBEM/article/view/327. Acesso em: 18 apr. 2026.