Mainstreaming data-driven marketing: Widespread adoption and integration in the digital economy. Singaporean Journal of Business Economics and Management, [S. l.], v. 11, n. 3, p. 53–56, 2025. Disponível em: https://singaporeanjbem.com/index.php/SJBEM/article/view/585. Acesso em: 24 jun. 2026.