CUSTOMER LOYALTY AND BRAND FAILURE: AN IMPERATIVE CASE OF FAST FOOD INDUSTRY IN THE WEST AFRICA AFRICAN REGION. Singaporean Journal of Business Economics and Management, [S. l.], v. 4, n. 4, p. 66–80, 2015. Disponível em: https://singaporeanjbem.com/index.php/SJBEM/article/view/358. Acesso em: 27 jun. 2026.