IMPORTANCE OF CUSTOMER INVOLVEMENT IN SERVICE INNOVATION AND THE ROLE OF TOTAL QUALITY MANAGEMENT. Singaporean Journal of Business Economics and Management, [S. l.], v. 3, n. (2), p. 130–114, 2014. Disponível em: https://singaporeanjbem.com/index.php/SJBEM/article/view/185. Acesso em: 26 jun. 2026.