Jowkar, D. A. A., & Taheri, H. (2015). REVIEW EFFECT OF SERVICE BRAND ORIENTATION ON EQUITY AND THE BRAND-ORIENTED BEHAVIOR OF STAFF: A CASE STUDY OF MELLAT BANK OF IRAN. Singaporean Journal of Business Economics and Management, 4((7), 1–10. Retrieved from https://singaporeanjbem.com/index.php/SJBEM/article/view/524