admin DNMP, Kalu Alexanda O.U., Okeke Adaora F. CUSTOMER LOYALTY AND BRAND FAILURE: AN IMPERATIVE CASE OF FAST FOOD INDUSTRY IN THE WEST AFRICA AFRICAN REGION. SJBEM [Internet]. 2015 Apr. 30 [cited 2026 Apr. 1];4(4):66-80. Available from: http://singaporeanjbem.com/index.php/SJBEM/article/view/358