Impact of price on brand image

Abstract

With passage of time as science acquired many changes the human life and also business world. The reasoning of business has likewise been changed with the changed world at this point. The brands with a higher good will and with higher prices have some fundamental effect on customer purchasing intentions. With the development of businesses in Pakistan, the requirement for accurate knowledge has raised. The main target of this research is to look at how much reactions are created by the different prices charged by different brands for a same kind of products. Information was gathered using non probability sampling technique (N = 250) through a pre-settled questionnaire from Lahore city of Pakistan. Gathered information was interpreted using descriptive test, correlation, regression and reliability analysis. Demographics, for example, sex and age were likewise included. Findings of the study uncovered that price have a major influence on brand image and customer purchasing intents of Pakistani shoppers. Future research and limiting factors of study were additionally incorporated into study.