AWARENESS OF ELECTRONIC BANKING SYSTEM AMONG STUDENTS: EVIDENCE FROM KARACHI, PAKISTAN

Abstract

In this global world one of the famous sectors is banking sector and Electronic Banking is the major part of banking system. People don't have much time to go and visit the banks on regular basis that is why the services of E-banking are more popular among them than other services. E-banking has increased the interest of people of conventional banks swiftly. This study focuses on development and consciousness of electronic banking among students of the Karachi, Pakistan. Correlation test is used to find the relationship among Awareness, Convenience, Security and Satisfaction. Analysis is conducted, based on the sample of 250 students collected. The outcome shows that the students of Karachi know well about the new services of banks especially about the electronic services.